boutique advisory

Email marketing Architects of retention

Elegant systems. Seamless retention. Sustainable growth —
built on structure, not strain. We help scaling brands close the gap between what customers expect on the front-end — and what your systems actually deliver behind the scenes.

• pinpoint clarity now
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TESTIMONIALS

what our partners say

Real feedback from real businesses who share our values and have experienced transformational clarity from our strategic approach.

THE WAY WE THINK

Our Philosophy

Retention isn’t a marketing task — it’s the natural outcome of a coherent system.
We design lifecycle ecosystems the way architects design structures: with clarity, intention, and respect for how people move.
Our work is judgement-first and noise-free — because clarity is what compounds. We diagnose what’s breaking trust, reinforce what strengthens it, and build experiences that earn quietly and consistently.

• Explore the Advisory Suite

industry agnostic containers

the advisory suite

Short, powerful sprints that drive confident strategic direction. Containers built around your needs, because you don't always need expensive retainers for premium clarity.
Sometimes, sharp, fractional direction is enough.

our signature partnerships

DTC Retention Systems

For founders and marketing leads who want their backend to finally match the strength of their brand. Every offer below rebuilds the systems customers move through — from first impression to long-term loyalty.

about us

tenet studio

Tenet Studio is a boutique lifecycle architecture consultancy for scaling DTC brands. We rebuild the systems customers move through — the flows, frameworks, and structures that quietly determine whether people return, repurchase, or disappear. Our work is judgement-first and grounded in the HIC framework: honesty, integrity, and clarity.

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done-for-you from scratch

email marketing audit + foundational setup

You know email could be one of your most valuable assets.
But between understanding the platforms, avoiding spam folders, writing sequences that actually convert, and figuring out what to send when — it's easier to just... postpone it. Except now the cost of leaving it be is too high.So let's take it off your plate entirely.

what this is

A strategic diagnostic + complete implementation of your email marketing foundation.We assess your business model, map your customer journey, then build and configure everything you need to start collecting leads and converting them — with confidence.

who this is for

✅ DTC founders with no capacity to get email up and running but want confidence it's done right from day one
✅ Consultants and coaches who need to nurture leads into booked calls
✅ Service providers (recruiters, advisors, property investors) building authority and trust through email
✅ Early-stage founders starting their list properly before bad habits form
✅ Established businesses with a broken or non-existent email foundationIf you're starting from scratch or your current setup isn't working, this is for you.

phase 1: the audit

Within minutes of your onboarding, you'll receive a 15-20 minute questionnaire that seeks to understand your unique situation. We look at what you've got, what you've not got, who you're serving, and what they need.This is the assessment part.
The part that ensures what we build actually works for your business, not a generic template.

phase 2: foundational strategy

Given the data, we develop the exact email infrastructure you need, covering account essentials, domain protection + deliverability, your signup strategy and the sequence of emails that will welcome your subscribers in the first 3 days of them entering your world.This is the judgement part.

phase 3: technical execution

With strategy locked in, we now open and build your email marketing account with the chosen provider.⚡ESP Configuration & OptimizationBuilding and enhancing your sender profile for branding, compliance and scalability alike.⚡Domain Authentication & Deliverability SetupSPF, DKIM, and DMARC records configured on your DNS to ensure your emails land in inboxes, not spam folders.⚡Client-Centric Signup FormStrategically designed form optimized for your audience and conversion goal. Captures the right data without friction.⚡Bespoke 3-Day Welcome Sequence for New SubscribersProfessionally written, strategically structured, and fully automated: all in your voice for your audience.⚡Core Segmentation for Strategic SendingEssential subscriber segments configured based on your business model and client base. So you can send targeted campaigns without blasting everyone.⚡45-Day Marketing Email Sending BluprintA simple and effective action plan showing what to send in your first 6 weeks, with campaign ideas specific to your business and instructions on maintaining list health as you grow. There's no guesswork.

INVESTMENT

£1,295
21 day timeline from access grant
Fully asynchronous. No meetings required._{Payment plans available upon request for qualifying clients.}

How It works

1️⃣ Confirm your Audit + Setup below
2️⃣ Complete the post-booking questionnaire
3️⃣ Join your private Slack channel
4️⃣ Grant access to the required platforms, e.g. DNS, ESP
5️⃣ Audit completion
6️⃣ Strategy delivery
7️⃣ Implementation
8️⃣ Handover

why this works

This isn't a course or a template. It's strategic thinking + execution.
You're not investing in a basic "setup."You're investing in:1️⃣ Judgment
knowing what setup you actually need2️⃣ Strategy
ensuring every element serves your business model3️⃣ Implementation
so you don't have to learn platforms, troubleshoot DNS, or write copy4️⃣ Confidence
knowing it's done right from day oneWe've spent years architecting lifecycle systems for scaling brands. This offer brings that same strategic rigor to founders and consultants who need foundations, not overhauls.

what clients have said

"Your feedback was spot on. That direct clarity is exactly what I needed. Thank you again"
- Organisational Change Consultant"You've been so thoughtful, responsive and patient with me. I really appreciate that, especially for a first time working together."
- Style Consultant

faqs

👉 Do I need to be on a specific email platform?No. I work with Kit, Klaviyo, Mailchimp, ActiveCampaign, and most major ESPs. If you don't have one yet, I'll recommend the best fit for your business model and budget.👉 What if I already have a small list?Perfect. We'll audit your current setup, preserve what's working, fix what's broken, and build on top of a clean foundation.👉 Do I need a website?Not necessarily. If you don't have one, we can create a standalone signup landing page or link the form from your social bio. If you don't own a domain, the URL will be leaning on a shared subdomain.👉 What if I'm not sure what my "conversion goal" is yet?That's exactly what the Audit (phase 1) is for. We'll help you clarify the best next step for your subscribers based on your business model.👉 Is this only for people starting from scratch?No. This is for anyone whose email marketing foundation is broken, incomplete, or non-existent — whether you have 0 subscribers or 5,000.👉 What if I need changes after the 21 days?Minor tweaks (fixing a typo, adjusting a link) are included.
Significant changes (rewriting sequences, restructuring flows) are scoped separately with The Pinpoint or The Compass as appropriate.👉 Will this work for my industry?Yes. This is industry-agnostic. Whether you're in property, consulting, coaching, e-commerce, or services — the principles of trust, segmentation, and conversion apply universally.

48 hours. One issue. Full clarity.

the pinpoint

Something in your retention system isn't performing the way it should.

Maybe it's a welcome flow that gets opens but not orders. A post-purchase sequence that feels off-brand. A lifecycle gap you know is leaking revenue but can't diagnose from the inside. A decision about your CRM setup that keeps getting deferred because you're not certain.You don't need a retainer. You don't need a full audit. You need one clear answer, quickly.The Pinpoint is a contained 48-hour diagnostic of one specific asset or issue in your email or lifecycle system — delivered as a structured video walkthrough and written findings you can act on immediately.

what you submit

One asset, one question, one stuck point. Examples of what past diagnostics have covered:👉 A welcome email that's generating opens but not first purchases
👉 A post-purchase sequence that's technically live but feels misaligned with the brand
👉 A segmentation decision with two defensible options and no clear winner
👉 A lifecycle gap between acquisition and the first retention touchpointYou provide the material via secure Google Drive or Dropbox. Within 48 hours, you receive the diagnosis.

What You Receive (Within 48 Hours)

👉 Diagnostic video (7–10 minutes)
A structured walkthrough identifying what's actually causing the friction — not the surface symptom — what it's costing you in revenue or trust, and what needs to change versus what can stay.👉 Written findings
The core structural issue, the corrective principle, the specific change required, and what not to prioritise next. Clear enough to brief your team or act on yourself.👉 Optional: 30-minute follow-up call (+£99)
To pressure-test execution decisions or refine the direction if needed.

Investment

£499 per diagnostic
48-hour asynchronous delivery

• Book The Pinpoint

This makes sense if

You're a founder, head of ecommerce, or marketing lead at an established DTC brand. You have a functioning email system — or the beginning of one — and something specific isn't performing at the level your brand deserves. You want an outside perspective from someone who works in this space daily, not a generic agency audit.

This is not

A full retention strategy. A done-for-you rebuild. Reassurance without honest assessment. If you need those, the Bluprint or Flow Architecture is the right next step.

What happens after

The Pinpoint is designed to stand alone. But most people who use it find it surfaces a larger structural issue — one worth addressing properly. If that's the case, the cost of the Pinpoint is credited toward any subsequent engagement within 30 days.

• Book The Pinpoint

what clients have said

"Your feedback was spot on. That direct clarity is exactly what I needed."
— Organisational Change Consultant"Within hours, a 12-minute video landed in my inbox. Screen share, reasoning, tips, tactics, alternative suggestions — even helping with the wider pieces of the campaign. That's how it's done."
— Director & COO, B2B Marketing Agency

Your strategic north star for 30 days

the compass

what is the compass?

Ad the founder, director and head of marketing, you do not need more meetings, more noise, or more scattered advice. You already know there's a mountain of actions you could do. But that's not why you're here.Your question is: which of them is actually worthwhile - for you, and your business?You need a clear mind, a defined direction, and someone with strong judgment in your corner — without adding another weekly call to your already very full and occupied calendar.The Compass is a 30-day asynchronous advisory container designed for leaders who want sharp thinking, quick calibration, and structural guidance without interruption or overwhelm.This is strategic partnership without the unnecessary rituals.

How It Works

For 30 days, you send us:⚡ Strategic questions
⚡ Customer journeys
⚡ Email flows
⚡ Offers or funnels
⚡ Messaging
⚡ Data patterns
⚡ Problems, pivots, decisions
⚡ Anything that requires judgment or refinementUp to 8 submissions per month.You’ll receive a response within 24–48 hours, either via Loom or written directive — whichever best serves the issue. We'll communicate via Slack.

what you receive

⭐ High-Precision Advisory
You get my strategic brain on-demand.
No waiting for Thursday’s call. No talking for the sake of talking.
Just solutions.⭐ Structural Thinking
I help you see the architecture behind what you’re building — what strengthens it, what weakens it, what needs rerouting.⭐ Pattern Recognition
I catch the things you can’t see because you’re inside the system.⭐ Behavioural Insight
Why customers aren’t acting the way you expect — and how to change that.⭐ Optional Live Call Add-On (+£99)
A sharp, focused 30-minute calibration call — only if you want it.

INVESTMENT

£1,299/mth
Cancel anytime

Who This Is For

✅ Founders with an active business but lacking direction driven by experience and conviction
✅ Strategic operators who want a second mind to verify and validate operations
✅ Creatives who need structural insight
✅ DTC, SaaS, consultants — if your audience is human, this works
✅ People who actually implement and don’t need babysitting
✅ Leaders who value clean thinking over chaos

Who This Is Not For

🛑 People who need constant meetings
🛑 Those who want ''yes-men'', and can’t make decisions without consensus
🛑 Those who want permission, not strategy
🛑 People unwilling to share real materials

the result

👉 A month of direction, clarity, and smart next steps — delivered without draining your time, energy, or attention.Expect that:
👉 You become more decisive.
👉 Your systems become more coherent.
👉 Your outcomes become more consistent.

• Find My Compass

what partners have said

"The flows, copy, content, analysis and project overview document are great, and beyond my expectations so thank you!"
- Head of eCommerce & Marketing"Your feedback was spot on. That direct clarity is exactly what I needed. Thank you again"
- Organisational Change Consultant"You've been so thoughtful, responsive and patient with me. I really appreciate that, especially for a first time working together."
- Style Consultant

A Structural Review of Your Retention Ecosystem

the bluprint

what is the bluprint?

When the business works, but the numbers don’t reflect it…
When the audience loves you, but the backend doesn’t…
When growth feels heavy, inconsistent, or unpredictable…It’s almost always a structural problem — not a creative one.The Bluprint is a deep-dive architectural diagnostic of your email and retention ecosystem, using your lifecycle systems as the primary lens to understand how customers move, decide, and stay.Email is where your retention architecture reveals itself.
The Bluprint traces what’s happening there — and what it tells us about the rest of the system.This isn’t a surface-level audit.
It’s not a list of best practices or marketing clichés.It’s a full analysis of how your email and lifecycle system is built, why it’s producing the results it is, and what must change to elevate the situation — across the entire customer journey.This is the work you do before scaling.
Before hiring.
Before rebuilding.
Before burning out.

What’s Analysed

Every critical component of your email-led growth and retention ecosystem:Acquisition → Activation → Conversion → Post-Purchase → Retention
With email and lifecycle sequencing as the spine, we examine:⚡ Core email flows and lifecycle structure
⚡ Campaigns and ongoing messaging patterns
⚡ Sequencing, timing, and behavioural triggers
⚡ Segmentation logic (or lack of it)
⚡ Customer journey gaps and drop-off points
⚡ Audience behaviour and response patterns
⚡ Offer structure and value perception
⚡ Confidence leaks and friction points
⚡ Repetition or dilution in messaging
⚡ Missing or misaligned structural touchpoints
⚡ Systemic bottlenecks suppressing retention and revenueThis isn’t an audit.
This is architectural forensics.

what you receive

⭐ Intake
You submit your email systems, lifecycle flows, numbers, assets, and context.⭐ Full Structural Diagnostic
We map the architecture of your email and retention ecosystem — what connects, what leaks, and what must change.⭐ 20–25 Minute Video Breakdown
A guided walkthrough of the analysis:
what’s working, what’s undermining growth, and the root causes behind your symptoms.⭐ 10–15 Page Structural Report
Clear, calm, and precise.
You see exactly what’s happening — and what to do next.
No fluff. Just truth and direction.⭐ Optional: Live Call Add-On (+£199)
A focused 60-min strategic session to shape next moves, if needed.

INVESTMENT

£2,199
28 day delivery

Who This Is For

✅ Founders preparing to scale without breaking their backend
✅ Operators fixing inconsistent retention or revenue patterns
✅ Creators with strong front-end and weak lifecycle infrastructure
✅ Directors who feel their system “isn’t matching the front-end”
✅ CEOs and founders who want to stop guessing and start building with clarity

Who This Is Not For

🛑 Brands unwilling to share real data or systems
🛑 People looking for motivation instead of analysis
🛑 Those wanting implementation done-for-you
🛑 People hoping for shortcuts

the result

👉 A clear map of what’s broken, what’s missing, and what will actually move the needle.It’s the plan you wish you had months ago.
The architecture your brand deserves.

• Build my Bluprint

what partners have said

"The flows, copy, content, analysis and project overview document are great, and beyond my expectations so thank you!"
- Head of eCommerce & Marketing"Your feedback was spot on. That direct clarity is exactly what I needed. Thank you again"
- Organisational Change Consultant"You've been so thoughtful, responsive and patient with me. I really appreciate that, especially for a first time working together."
- Style Consultant

nail your first impression

the welcome email audit

what is this audit?

A fast, focused analysis of the very first email your new subscriber receives after opting in.This isn’t about a full journey teardown — it’s about the crucial first impression.You’ll get a sharp, strategic read on:- What the email signals about your brand (and what it doesn’t)
- What emotional tone you're setting — and how that affects future engagement
- How you're wasting or missing trust-building moments
- Where your email is leaking attention or confusing your customer
- A few quick-win optimisations that instantly elevate the experienceBecause first impressions compound. And when the first email falls flat, so does your funnel.

Who is it for?

This is ideal if you're a DTC brand founder or eCom/marketing director who:- Already has a welcome email in place
- Knows it’s underperforming — whether it’s just not “on-brand”, failing to convert
- Wants sharp, clear strategic insight without hiring a full agency
- Needs to stop guessing what’s “off” and start fixing what matters

What's included?

Includes:- Real-time breakdown of your email from the perspective of your ideal customer
- What’s working, what’s missing, and why it matters
- Actionable tweaks (no waffling 😉, pure explanations and signals only)
- Strategic framing of how your welcome email could feed your lifecycle goals⏲️ Delivered in a 7-10 min video recorded personally by Bushra, the director of Tenet Studio.

How does it work?

1. You place an audit order (how’d you like the lil rhyme? 😂) here
2. I’ll email you to confirm the welcome email in question and anything specific you’ve got on your mind.
3. Within 72 hours, you’ll receive your audit video :)

Your welcome email sets the tone for everything.

If you’re not 100% sure it’s working, let’s fix that.Get a personal audit of your very first email — so your backend stops bottlenecking your brand.

• Audit My Welcome Email

From dissonance to coherence

FLOW ARCHITECTURE

You know the flows are there.You know they're not doing what they should.

Maybe they were built years ago, by someone who's long since moved on, or for a version of your brand that doesn't exist anymore.Maybe they've been patched so many times that no one on your team could explain why they're set up the way they are.Maybe they technically work — but you can feel the gap between what they produce and what your brand actually deserves.That gap doesn't show up cleanly on a dashboard. It shows up as quiet churn — customers who bought once and simply never came back, for reasons nobody investigated.It shows up as engagement that's been declining for months in ways that feel impossible to pin down.It shows up as your support team servicing the same confused questions over and over, because the emails aren't doing the job they were supposed to do.This isn't a "copy problem". It's not a "design problem".It's an architecture problem — which is exactly why every smaller fix you've tried hasn't stuck.Flow Architecture is a complete rebuild of your three most critical lifecycle flows: diagnosed, redesigned, written, and built live in your ESP — ready to run, without you having to manage a single piece of it.

why it matters

Most DTC brands build their flows once and never revisit them. Your brand evolves. Your product changes. Your customers grow. Your backend stays exactly where it was. That gap is incoherence — and incoherence is what your customers feel, even when they can't name it.

What's included?

⭐ Strategy Audit — a full review of your existing flows, segmentation, and logic, to find out exactly where the gap is and why.⭐ Rebuild + Mapping — a strategic overhaul of your 3 core flows, redesigned around your voice, your product, and where your brand is actually going.⭐ Build + Configuration — the redesigned flows written, designed, and configured live in your ESP. Not a blueprint. A working system.⭐ Delivery + Walkthrough — a guided walkthrough of the finished system for your team, so nothing about it is a black box.
Delivered within 28–35 days. Includes one revision loop.

who it's for

You already have the product, the audience, and the creative direction. What you don't have is a backend that matches it — and you're done patching it piece by piece. You want someone to take the whole thing, work out what it should actually look like, and hand it back to you finished.

investment

£5,000 (one-off)
Delivery: 28–35 days
Includes: strategy, build, and one revision loopIf this is where you are, the next step is straightforward — get in touch and we'll start with the audit.

• Architect My Flows

The premium partnership

touchpoint transformation

Build the backend your brand deserves.

Your brand is already powerful. The audience trusts you.
But behind the scenes, your backend isn’t built to carry that same brilliance.Touchpoint Transformation is a full lifecycle partnership — where we re-engineer your retention ecosystem so every email, automation, and campaign quietly compounds trust and revenue.

The Shift

This isn’t about doing more.
It’s about doing smarter — with evergreen systems that sustain growth without constant content pressure.When your backend is aligned, your marketing stops being reactive and starts being reliable.
You gain clarity, breathing room, and consistency that amplifies everything else you’re already doing right.

What We Do Together

👉 Lifecycle Strategy- Full audit of your current flows (welcome → churn)
- Quarterly roadmap with prioritised experiments and actions
- Strategic rebuild and optimisation of up to 2 flows per month👉 Campaign Strategy- Up to 4 campaigns per month: concept, segmentation, and logic
- Data-led retention plays that deepen connection and work alongside your eCommerce strategy
- Full campaign calendar design and alignment with your marketing rhythm👉 Team Collaboration- Bi-weekly 60-min strategic calls (2x/month)
- Ongoing Slack access for fast collaboration and async support
- Liaison with internal creatives or marketing leads to ensure cohesion across marketing channels

The Result

Your backend becomes an elegant, self-sustaining system that:- Runs as intended even when you rest and travel
- Mirrors your voice, values, and customer experience
- Strengthens trust, loyalty, and lifetime value — quietlyIt’s structure, without rigidity.
Strategy, without overwhelm.
Support, without noise.

Who It’s For

You’re the founder, CMO/Head of Marketing or Head of eCommerce of a scaling 7-figure DTC brand with a real audience across channels and community platforms.
You’re visible, trusted, and growing — but your backend hasn’t caught up.You want:- A strategic partner, not an agency
- A system that supports your team, not replaces it
- A retention engine that reflects your brilliance
- You respect customer relationships as deeply as you respect profit.
And:- You’re ready to stop patching gaps — and start building something lasting.

Investment

£6,555/month for the first 3 partners.3-month minimum commitmentYou’re not buying “email strategy.”You’re investing in clarity, stability, and trust that scales.

transform your customer journey into your most valuable asset.

Open the doors to our partnership 👇

• Apply now

HONESTY | INTEGRITY | CLARITY

tenet studio

Tenet Studio is a boutique retention and lifecycle architecture consultancy for scaling brands with strong identities and weak backends.We rebuild the systems customers move through — the flows, frameworks, and decision points that quietly determine whether people return, repurchase, or disappear.Our work is judgement-first and noise-free:
we diagnose what’s actually breaking trust, design structures that mirror the emotional promise of your brand, and engineer backend experiences that earn silently.When your systems operate with clarity and coherence, retention becomes a natural outcome, not a constant effort.

about the founder

Hi, I’m Bushra :)I run Tenet Studio with the HIC framework: honesty, integrity and clarity. If we’ve already met, you’ll know those are my non-negotiable values, and the Studio has been built with those pillars first and foremost.I’m a firm believer that business exists to solve problems and that you must act with intention and responsibility. Being the eldest of 5, both of those mentalities come to me fairly easily and are a big part of my identity.My work sits at the intersection of lifecycle strategy, emotional intelligence, and clean execution. I care about how a brand makes people feel just as much as how it performs.Before I ever talk about flows or data, I look at the relationship a brand has with its audience — what’s working, what’s cracking, and what’s quietly eroding trust.I’m here for the founders who built something magnetic on the front-end, only to realise their backend hasn’t kept up. The ones who are done with hacks, done with generic automation packs, and want a system that feels as thoughtful as everything else they do.If that’s you — you’re in the right place :)

• Begin My Journey

TENET STUDIO

TERMS & CONDITIONS

Tenet Studio values honesty, integrity and clarity.
The terms below act as our contract with all clients, no matter the scope of services. When you pay for any of our services, you accept these conditions. As such, this contract is designed to be clear and precise, setting expectations for both parties without any fine print.

keywords

Service Provider:
Tenet Studio LtdClient:
Official Company Name, e.g. Your Company LtdClient Contact:
Representative of Client, e.g. Founder/CEO, Head of ECommerce, Head of Marketing, etc.

1. Scope of Services

1.1. The Service Provider agrees to provide the Client with the services outlined in their pre-determined productised service offerings.1.2. No productised offerings include maintenance. All support work shall be scoped, and compensated for, "by project" for creating or modifying significant elements, and "by hour" for fixing and maintenance.1.3. Should any delays or unforeseen circumstances occur, the Service Provider and the Client agree to keep the other party informed in a timely manner.

2. Initiating the Services

2.1. The Service Provider will begin providing the services after payment has been successfully processed and settled.2.2. In cases where instalments have been arranged, the first payment must be successfully processed and settled.

3. Payment and Payment Terms

3.1. Payment(s) will be made directly via the product page, payment link, QR code or invoice provided.3.2. For larger projects, payment options are available upon request.3.3. Payment(s) must be made within five (5) business days of invoice issuance. Late fees will be charged at a rate of 2% per week on overdue invoices. The Service Provider reserves the right to halt all work if payments are delayed beyond this period.3.4. This contract is non-cancellable and non-refundable once payment has been processed, except in cases of termination as outlined in Section 5 and Section 6.

4. Duration

4.1. Class A engagements are retainers, rolling by the month.4.2. Class B engagements last for 6 weeks.4.3. Class C engagements last for 3-4 weeks.4.4. Class D engagements last for 11-20 days.4.5. Class E engagements last up to 10 days.4.6. Class S engagements are bespoke and the duration will be specified in writing at the time of sharing payment details.4.7. Where suitable to both parties, the opportunity to continue collaborating together exists.4.8. Either party may terminate this contract with a 15-day written notice.

5. Termination

5.1. Either party may terminate this contract immediately in the event of a material breach by the other party. Notice of termination shall be provided in writing.5.2. In the event of termination, the Service Provider shall still be entitled to payment for all completed work and any time spent on the project up to the termination date.

6. Spontaneous Termination for Protracted Inactivity or Unresponsiveness

6.1. Automatic Termination: This contract shall be subject to automatic termination if either party exhibits protracted inactivity or unresponsiveness.6.2. Protracted Inactivity: For the purposes of this clause, "protracted inactivity" shall be defined as the failure to perform any contractual duties or engage in required activities for a continuous period. The period of inactivity shall vary depending on the urgency of the task and the goal to be achieved, but shall not exceed 10 days for engagements in Classes A, B, C, and S. For engagements in Classes D and E, this shall not exceed 5 days.6.3. Unresponsiveness: For the purposes of this clause, "unresponsiveness" shall be defined as the failure to respond to any communications, requests, or obligations from the other party within a period. The period of unresponsiveness shall vary depending on the urgency of the communication and the goal to be achieved, but shall not exceed 10 days for engagements in Classes A, B, C, and S. For engagements in Classes D and E, this shall not exceed 5 days.6.4. Notice of Inactivity or Unresponsiveness: If one party believes the other party has exhibited protracted inactivity or unresponsiveness, the concerned party must send a written notice to the inactive or unresponsive party. If the inactivity or unresponsiveness is not remedied within the defined period of urgency, the contract will terminate automatically.6.5. Effect of Termination: Upon automatic termination under this clause, all obligations under this contract shall cease, except for those that are explicitly intended to survive termination, and neither party shall have any further liability to the other except for obligations accrued prior to the termination.

7. Responsibilities of the Service Provider

7.1. To perform the services in a professional manner and maintain regular communication with the Client.7.2. To ensure all efforts are aligned with known best practices.

8. Responsibilities of the Client Contact

8.1. To cooperate with the Service Provider by providing or procuring any assets and access required for the successful execution of the service detailed in Part 1. Scope of Services.8.2. To ensure timely provision of necessary feedback and approvals to enable the Service Provider to effectively deliver the services.8.3. To respond to any inquiries from the Service Provider within a reasonable time frame to ensure smooth project execution.8.4. In the event the Client Contact fails to provide the necessary assets or feedback within a reasonable time frame, the Service Provider reserves the right to extend project deadlines or charge additional fees.

9. Remote Work & Meetings

9.1. The Services will be performed remotely, with both parties free to travel and work from various time zones as required.9.2. Any meetings must be agreed to by both parties in advance.9.3. Meetings are expected to be attended on time by both parties (with a five-minute grace period), and any changes to the meeting schedule must be communicated at least 24 hours in advance, except in exceptional circumstances.9.4. Failure to attend a scheduled meeting without prior notice will result in the Client being charged for the entire day as if the meeting had taken place.9.5. Both parties agree to respond to communications within a reasonably short time frame to ensure smooth execution and expedite the project.

10. Software License

10.1. Any software licences or digital tools required to produce high-quality and favourable results in the Client's favour shall be procured and maintained by the Client at their expense, unless they are already in the Service Provider’s availability.

11. Confidentiality

11.1. Both parties agree to maintain the confidentiality of any proprietary or sensitive information shared during the course of this contract.

12. Limitation of Liability

12.1. The Service Provider's liability shall be limited to the fees paid by the Client for the services rendered under this contract.12.2. The Service Provider shall not be liable for any indirect, incidental, or consequential damages arising out of or in connection with the services provided under this contract.

13. Indemnification

13.1. Each party shall indemnify and hold harmless the other party from and against any and all claims, damages, losses, liabilities, and expenses arising out of or in connection with any breach of this contract by the indemnifying party.

14. Ownership of Work

14.1. All work created by the Service Provider under this contract shall be owned exclusively by the Client upon full payment for the services rendered.14.2. The Service Provider may add their contributions to the Client’s company to the Service Provider’s portfolio.

15. Attribution

15.1. The Service Provider is fully authorized to claim credit for the results produced for the Client in their portfolio. This may include showcasing general outcomes (e.g., metrics achieved) and the Client’s brand logo on the Service Provider’s website and channels, provided it does not disclose proprietary deliverables without prior written consent from the Client.15.2. In specific cases, the Client might be selected to offer testimonials or reviews. Should this happen, the Service Provider will contact the Client to provide guidance during this process.

16. Intellectual Property (IP)

16.1. All work created specifically for the Client under this contract shall be owned exclusively by the Client upon full payment for services rendered, except where attribution rights are granted under Section 15.16.2. All work created specifically for the Client under this contract shall be owned exclusively by the Client upon full payment for services rendered.16.3. Unauthorized use, distribution, or resale of the Service Provider’s intellectual property shall result in a penalty of £10,000 per breach.

17. Dispute Resolution

17.1. Any dispute arising out of or in connection with this contract shall be resolved through mediation by a mutually agreed-upon mediator. If mediation is unsuccessful, the dispute shall be resolved through binding arbitration in accordance with the rules of the London Court of International Arbitration (LCIA).

18. Force Majeure

18.1. Neither party shall be liable for any delay or failure to perform its obligations under this contract due to circumstances beyond their reasonable control, including but not limited to illness, pandemics, or government actions.

19. Entire Agreement

19.1. This contract constitutes the entire agreement between the parties and supersedes all prior agreements and understandings, whether oral or written, relating to the subject matter herein.